Monthly Archives: September 2014

How to Create Strong Retail Packaging

Having a store choosing to sell your product is exciting yes, but is your package design as awe-inspiring and exciting as others? How will consumers react? 

Getting people to notice the product that you have is a challenge, and with the growth of eCommerce happening, you have to battle the products that are both online and offline. Most of these businesses face challenges with these packaging designs as well. With most traditional retail, the increased amount is a huge issue with sales that are gaining. There are more options for products now than ever before, so how do you stand out.

Many times, the eCommerce companies also have to take the extra step of drawing and exciting the customer to try the products. When people scroll through the website, the image of the packaging is what is going to make them learn more. The packaging should be as concise and clear as possible to encourage the attention and click on it. 

Well-designed packaging is important, and here, we’ll tell you how you can accomplish it.

First, consider being different. You should use a unique packaging to attract customers, whether it be a picture or whatever. Figure out what your audience is, and create packaging that interests them, from color to text. You can figure out all of this, and coordinate it all together, and it’s okay to be different in order to help further resonate with the audience at hand, that’s for sure. 

For example, f the product is landscaping, you might use green and earthy tones as the main colors. Making a product a color that is not as common however is a bolder change, but it can work.

You should also figure out trying to add a minimalist look to this too, creating the essentials if that works.

You may want to figure out especially for eCommerce products how to balance out the busyness of the picture with the message that’s there. You should figure out how t make it so that your product is eye-catching to others. However, don’t be super aggressive either, and don’ be too busy with the products, but instead figure out how this can be attractive and refreshing too.

You should also consider the product packaging supplies too. Figure out whether or not you have a product that’s easy to open, and if you need it to be made in a way that it can be easily open, then change that. Doing small changes will work. Corrugated packaging is also wonderful since it allows for functionality and design, and it also is easy to recycle.

However, you should remember that there is no right or wrong way to put together packaging. Instead, understand that there are many different reasons that work best for you, and ones that allow for you to craft and put together the best experience possible. You’d be surprised at the difference this makes and the way that this can impact the customers on each level as well.