All posts by Charles Moulton

Producing a Branded Unpacking Experience

For an online business (which is popularly being called “ecommerce” these day), the package is the face of the company.  It is the only part of the company that someone is going to be able to see in 3D, touch with their hands, and experience physically.

So it should go without saying that the receiving and unboxing experience should be complete, which is going to lay largely with the shipping supplies and how they have been designed and are being used.

Delivering a Brand

By now, people want an “experience” when it comes to making a purchase.  If they go to the store and get to use all of their senses in picking out their product, they are getting that experience.  Now that ecommerce has developed into a booming enterprise, those online businesses need to develop a specific brand to keep them the forerunners of their competition.  You might have the same-priced product as a different company, but if they are offering a unique and tasteful unwrapping experience, that’s probably a big reason why consumers are choosing them over you.

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Developing a Brand

The most important part about developing your brand is making sure that it’s sustainable.  That the customers keep coming back.  Research shows that half of customers return to an online company when they have been delivered premium packaging supplies.  That’s a lot of business!  On top of that, people love sharing their experiences.  I don’t know how many times I’ve seen people post their unboxing experiences on social media.  That could be your business (aka free marketing) if you take the time to develop a sustainable brand.

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Designing a Brand

Once a gain, the key element to designing a brand and producing a unique unpacking experience centers around your packaging supplies.  It is highly recommended that you work with a team of marketing and design specialists to ensure you are getting the most bang for your buck.  Right out of the gates is the shipping box: it’s the first thing your customer is going to see.  Custom prints and designs are crucial here, with your brand printed clearly.  Also, don’t underestimate the value of tissue paper.  Studies show that it has NOT become outdated.  As a matter of fact, it adds an element of mystery and suspense that people just can’t get enough of.

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Try to develop a filler that is fun and unique (not just your standard packing peanuts).  Use stickers to seal the sides of cartons and to keep tissue paper folded together.  Go beyond including a business card by including a custom note.  I would even suggest including a free gift.

5 Things to Consider When Choosing Supplies for Your Startup Company

Smart e-commerce companies know what types of shipping supplies to choose for their product and how to manage those efficiently. We want to share those decisions they make with you when you’re starting up your company. You don’t have to overspend to give your customers a great experience; instead, it just takes a bit of planning.

Select supplies that meet your needs.
Shipping goes far beyond brown cardboard boxes. There are three main points to keep in mind when choosing the right supplies for your product:

Price. The price of supplies is typically the first factor you want to consider when ordering supplies. Even though the overall cost of supplies is important, don’t short change your packaging. Your store’s brand and even product could suffer.

Weight. Be sure to remember that shipping carriers charge based on the package’s weight, size, and destination. Save yourself some money by using lighter and smaller packaging versus large boxes. Don’t use large cardboard boxes if a smaller box or bubble mailer will do the trick.

Spice up your packaging.
Now is the time that you should select the right supplies for the branding of your package. There are a few common shipping options for packaging:

Boxes. Boxes can be heavy duty, which are ideal for heavier items, or even smaller mailers for things like books, albums, or other smaller, flatter items. Just be sure to give your product some room on each side when you’re choosing the right box. You want to be able to pack cushioning material within the box for your product’s safety.

Aesthetics. Packaging is closely related to your brand experience. Make sure it differs from your competitors and makes your customers intrigued and pleased with the unboxing experience. Whether you’re branding the boxes themselves, wrapping your packages in specialized paper, or including twine on the package, make it unique to your business.

Cushioning. Cushioning is very cheap and will help ensure your product arrives intact and in good condition. You can go with bubble wrap, peanuts, air pillows, or even packing paper when stuffing your boxes. Again, be creative with the presentation of these things to show you put in the extra effort for your customers.

Choosing the right shipping supplies is important if you want to maintain a good brand for your product. The product that your customer receives isn’t the only thing that will stick in their mind—it’s the experience of opening that product that will really tie your customers to your brand.